THE FUSE is the first step to your ballsy brand/serious business.
The FUSE is a deep-dive interview where we will get to know everything about your business — where you are, where you’ve been, and where you want to go. Then we’ll tell you what your ballsy brand opportunity is and what you need to start doing and stop doing to own it. We supply it in a written brief sent 7 business days after our interview with you.
It will include some of the following (will vary based on your business and our findings):
• Brand overview and pieces (voice/tone, story, messaging and visual), brand keywords
• Target audience
• Proposed site map
• Recommended social platforms
• Your current dos and don’ts
• Customer experience, process, touch-points, etc.
• Based on our findings, we'll also suggest whether we think targeted social ads, email newsletters, print advertising, press releases, etc. are the best way for YOU to connect with your TA (target audience).
• Some FUSEs have our recommendations for business names, tag lines, campaign ideas, etc. but again, we won't know until we do the first part.
The FUSE is our recommended high-level plan for branding and marketing initiatives to get you to where you want to be. It is a plan that we implement IF you choose to forward and IGNITE the FUSE. It does NOT include deliverables (such as logos, colors, social media posts, etc.). Those will be created if you choose to move forward with the plan.
Visual Brand Development and Elevation
Brand Tone and Messaging
Website Creation and Design
Campaign Creation (ideation, copywriting, ad design, and media buys)
Target Audience Research
Brand Mood Board Creation
Design Services (brochures, billboards, postcards, banners, magazines, etc.)
Social Media (content creation, scheduling, commenting, responding, etc)