Why you need a creative brand agency that understands marketing, advertising, strategy and sales.
A true creative brand agency is one who understands branding, marketing and advertising. The cherry on top of that deliciousness is understanding strategy and sales and that piece is rarely offered in agency model.
You need and deserve an agency that understands and loves the idea that your brand encompasses all pieces previously mentioned.
Branding is making people feel something. Marketing is getting people to do something. Advertising is a piece of marketing. Strategy must be behind all of these pieces to be truly successful. if you don’t have good sales processes and customer experience, all the traffic in the world won’t save you if you can’t convert them to loyal customers.
There are many agencies that focus tightly on one piece. And while niching down is great, we believe that all of the pieces are tightly wound to build and connect to build your brand. They are all ingredients that deserve focus yes, but also, together, create something they never could be on their own.
An agency that knows this, and thrives on it is one that can deliver delectable, lusty, results. Make sure you’re getting all the love, creativity and strategy you deserve and blaze your brand path.
My career began in design and understanding the psychology behind it. Then I fell in love with brand and understanding how target audience, your secret sauce, your language and visuals all create it. But it wasn’t until I started considering strategy strongly as a huge part that I started to see a real shift in our creative and our client’s ROI. My partner, Kayleigh, brought sales processes and client experience into the mix. Understanding all of these pieces individually and how they work together is what separates the innovators. A balance of creative with a strategy behind, along with a plan for execution is the real recipe for success.